operations

A guide to cultivating mobile games through live operations

by

Mobile games now serve a global audience. Gone are the days when the free-to-play mobile audience was concentrated in Tier 1 gaming markets in the West and the Far East. Earlier mobile titles could be enough for players in these markets with gameplay and live action optimizations. However, with the accelerating penetration of 5G and … Read more

Hybe Interactive Media raises $80 million for publishing operations

by

Hybe Interactive Media has received an $80 million strategic investment to expand its game publishing activities. Hybe is the South Korean entertainment giant behind the wildly popular boy group BTS and operates several music labels in different markets. Hybe IM, the company's video game branch, was founded in April 2022. The $80 million round was … Read more