Sustainable Games Alliance wants industry to 'go sustainable'

Gaming industry veterans have formed the Sustainable Games Alliance, a non-profit organization dedicated to “helping the gaming industry become sustainable”.

Supported by well-known industry professionals such as Unity Technologies founder David Helgason and Remedy co-founder Petri Järvilehto, the Sustainable Games Alliance – overseen by CEO and co-founder Maria Wagner – seeks to make games “the most sustainable form of entertainment on the planet” by creating practical ways to to help the industry measure, understand and reduce its footprint.

To achieve this, the Alliance is developing a free, open and global industry standard for sustainability reporting. It hopes to simplify compliance with key regulations such as the European Sustainability Reporting Standards (ESRS) and the EU Corporate Sustainability Reporting Directive (CSRD).

“Gaming is one of the world's leading industries in terms of metrics and data, so it's in a unique position to leverage all of that in terms of sustainability as well,” said Dr. Ben Abraham, author of Digital Games After Climate Change and one of the leading researchers working on games and sustainability.

“There is a need for concrete action, and having a common set of actions makes it more efficient and cost-effective for all member companies and associations,” says Wagner.

“The growth of the gaming industry over the past 20 years has been staggering, and if we can lead the way – not only in revenue but also in sustainability – we can inspire other industries to follow.”

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